Discover the Buzz of the Illinois Capital – Springfield

The Springfield market is part of the Champaign, Decatur & Springfield DMA. Thirteen central counties of “The Land of Lincoln” are served by the Link Springfield office.

There is a buzz of excitement surrounding state capitals and Springfield has it. A steady base of public and private employers keeps the economy rolling and act as an ongoing draw for newcomers. 28,000 employees are in government and 16,000 are in large private sector firms.

Decatur, also known as the “Soybean capital of the world” includes a prominent agricultural processing and manufacturing segment. The employment rate is robust, standing about 65%.

Top employers are the State of Illinois, Archer Daniels Midland (ADM), Caterpillar Inc and Tate & Lyle.

Advertising to this population with higher-than-average income and education, is available with Link Media’s traditional static and poster billboards.

Think Market Delivery. Think Link. See the Interactive Map.

Impact The Springfield Market.

1.Fast Facts of The Springfield market

  • Population served: 1.6 million across 13 counties Springfield population of 450,000 and Decatur population of 76,122
  • Mean household income of $60,082 and a median age of 41.3 for Springfield and $50,839 and a median age of 40 in Decatur
  • Largest Private Employers – Springfield- Memorial Health System, Hospital Sisters Health System, Springfield Clinic, Horace Mann Educators, Blue Cross-Blue Shield, Bunn, Wells Fargo.
  • Decatur: Archer Daniels Midland-ADM, Tate and Lyle, Mueller, Caterpiller, Decatur Memorial Hospital and St. Mary’s Hospital.
  • Education: 94% High School+ 36.1% Bachelors Degree+

2.Billboards Work

  • Whether focused on a city or throughout the region, Link billboards are located on the heaviest traveled city streets, state roads and commuting routes.
  • Your ad will be seen by anywhere from thousands to hundreds of thousands of viewers per week
  • Frequency or repetition is developed easily, as many vehicles travel the same route daily.
  • Link advertising is smart because the reach is delivered for a very affordable cost per thousand.

3.Why Billboards Make Sense

  • Ads are there 24/7, not tuned into or clicked on
  • Billboards are specific as directional and brand building for multiple locations
  • Billboards are #1 media to drive digital searches, enhancing any social media

Billboards in Springfield.

Check out our Interactive map

Contact a Springfield Agent.

If you are searching for marketing solutions or an effective way to draw new customers to your business, contact:

Evie Conrad

Evie Conrad

General Manager – Illinois

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